Content marketing is Queen. Firstly, well executed content is the greatest SEO strategy you will ever employ, and secondly outranks any back end SEO endeavours you have tried before. Certainly one of the best things you can do for yourself long term is to have a content marketing strategy. Therefore, a solid strategy is researched, planned and scheduled over the course of a year. Quality content gives you a higher ranking in google, and it’s the driving force behind why visitors visit your website. Because content builds authority, and is yet another form of social proof, good content will attract clients that want to buy from you.
At our first meeting we will discuss openly and honestly what type of content you have been writing, what impact it has had and how you research, plan and implement your content. If you don’t have a plan or structure in place we will discuss putting one in place for you and what that looks like. For some client they will want all of it done for them. For others, they will just want some help with research and planning and they will write their own content. The decision depends on what you are most comfortable with.
The first thing I do is add your current website to my dashboard in Ubersuggest and this give me the following:
- Your website traffic
- Organic keywords you are ranking for
- Competitor content articles
- Most popular content articles
- Most viewed pages
- Content ideas based on industry and keywords
- Content keywords you should be targeting
- Content Ideas based on trends
- SEO site audits
- SEO critical errors
- SEO site health
Based on the improvements available to your business in the research stage, I will write a content plan that accounts for your industry’s seasonal trends, industry news and hot topics over a 12 month period. Having a content plan over a 12 month period.
There are multiple ways of doing this; you can write research and plan your content each month ahead (or many months ahead) and we can even schedule it to release each month on autopilot through Hootsuite. This ensures the content tasks are done each month and set to publish on autopilot, instead of leaving it to the last minute and demising out on an opportunity to increase your traffic and authority.
In Ubersuggest we can see which of your website page are driving most of the traffic to your site. Over time, we pick the most highly ranked content articles, edit them, update them and resubmit them for a crawl request through Google console. Google loves ‘fresh’ content as it’s seen as more likely to be current/relevant, and updating your content is a great way to keep traffic flowing to your sit without having to write new articles. Based on the most popular content articles we will also use this and other research for new content ideas.