Content is Queen. Well executed content is the greatest SEO strategy you will ever employ, and outranks any back end SEO endeavours you have tried before. One of the best things you can do for yourself long term is to have a content marketing strategy. One that is researched, planned and scheduled over the course of a year. Quality content gives you a higher ranking in google, and it’s the driving force behind why visitors visit your website. Because content builds authority, and is yet another form of social proof, good content will attract clients that want to buy from you.
At our first meeting we will uncover your business needs, and how many of them can be addressed for the budget you can allocate. You will advise me on what needs you believe are pertinent to your business, and I will advise you on needs you have that you may not be aware of. This is a symbiotic process between the marketer and the business, to agree on the best approach going forward.
After uncovering your needs at our first meeting, I will pull your data into databox and conduct a SWOT analysis and identify your businesses greatest marketing challenges. I will analyse what current implementations are working for you and those which are not.
At this stage I will compile a plan that encompasses all facets of marketing that can help your business and provide you with a quote. The strategies outlined will be listed in terms of priority, and you may choose to green light all of them or some of them depending on your time constraints. Ultimately it’s your business, and you are in control of this decision.
Once you’ve given the green light, I will being implementing the strategies we have agreed upon, and provide you updates throughout the month as the campaign continues. You will receive a report at the end of the month outlining the money spend vs the reach, engagement and sales acquired.
At end of month we will discuss the marketing strategies and assess them against the KPI’s set in databox. Pending results, we will discuss the best options going forward and what tweaks can be made to ensure continued success.