Author: Jane James

google ads for heating and cooling

Google ads for tradies

https://alphaomegadigital.com.au/wp-content/uploads/2024/10/Air-Con-Campaign-Insights-1.mp4https://alphaomegadigital.com.au/wp-content/uploads/2024/10/Running-Successful-Google-Ads-for-Trades-👨_🔧-1.mp4https://alphaomegadigital.com.au/wp-content/uploads/2024/11/Running-Successful-Facebook-Ads-for-Electrical-Businesses.mp4 How to run google ads for tradies If you’re a tradie looking to run Google Ads, we’ve implemented a powerful strategy combining conversion-focused bidding with smart cost controls and advanced lead capture techniques. This comprehensive approach is designed to maximize your return on investment and ensure that no potential customer goes unattended. Let’s dive deep into how we’re maximizing …

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google ads for heating and cooling

Google ads for Electricians

https://alphaomegadigital.com.au/wp-content/uploads/2024/10/Air-Con-Campaign-Insights-1.mp4 If you’d like a month FREE trial of google ads for your heating and cooling business, listen up. I just want to run you through a cooling campaign that’s been running for a number of years and explain a bit about the campaign set up and how it’s working for this client. Been running this campaign since the first …

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google ads on a tight budget

Google ads: target ROAS Vs target CPA and choosing the right objective

WordPress development for your Melbourne business WordPress development is an in demand service in Melbourne and Business owners love WordPress for it’s ease of use, familiarity and flexibility. If your staff know how to use it, and they are well trained to manage and publish content it’s a no brainer. Explore the many parts of WordPress development Melbourne businesses need …

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google ads on a tight budget

Running google ads on a small budget

Okay, so as a small business owner, I know the struggle is real. Every marketing dollar has to count. And yeah, I’m often running my Google Ads on a shoestring. It’s pay-per-click (PPC), which is great, but it can also feel like throwing money into a black hole if you’re not careful. That’s why I’m constantly doing PPC audits. I need to …

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Digital marketing for tradies

Objective To develop and implement effective, results-driven marketing campaigns for trades businesses to generate a steady, reliable stream of high-quality leads. These campaigns should emphasize targeted, data-driven strategies that maximize ad spend efficiency, optimize lead generation, and align with the unique needs and goals of each business. Key Steps 1. Target Specific Suburbs for Enhanced Reach and ConversionBroad geographic targeting may …

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My journey as a WordPress developer in Melbourne

If you had asked me a decade ago where I saw myself, I’m not sure I would have envisioned being a WordPress developer in Melbourne. But here I am, and I couldn’t be happier with my choice. Melbourne has been a wonderful place to grow, not only as a professional but also as someone who’s passionate about the digital world. The city’s …

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How to Switch from WP Engine’s Legacy Network to the Advanced Network

Upgrading your WP Engine site from the Legacy Network to the Advanced Network is a game-changer for improving your website’s performance, security, and speed. As someone who’s gone through this process, I can confidently say it’s worth the effort. Cloudflare integration, improved load times, and enhanced CDN services are just some of the benefits you’ll notice. Today, I’m walking you …

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Insights from a Shopify Agency in Melbourne

In the rapidly evolving world of eCommerce, choosing the right platform for your online store is one of the most crucial decisions you’ll make. I’ve spent years working with different platforms, helping businesses of all sizes establish and grow their online presence. Time and again, Shopify has proven itself as the go-to choice for entrepreneurs and established companies alike. As a Shopify …

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