Author: Jane James

Digital marketing for tradies

Objective To develop and implement effective, results-driven marketing campaigns for trades businesses to generate a steady, reliable stream of high-quality leads. These campaigns should emphasize targeted, data-driven strategies that maximize ad spend efficiency, optimize lead generation, and align with the unique needs and goals of each business. Key Steps 1. Target Specific Suburbs for Enhanced Reach and ConversionBroad geographic targeting may …

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My journey as a WordPress developer in Melbourne

If you had asked me a decade ago where I saw myself, I’m not sure I would have envisioned being a WordPress developer in Melbourne. But here I am, and I couldn’t be happier with my choice. Melbourne has been a wonderful place to grow, not only as a professional but also as someone who’s passionate about the digital world. The city’s …

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How to Switch from WP Engine’s Legacy Network to the Advanced Network

Upgrading your WP Engine site from the Legacy Network to the Advanced Network is a game-changer for improving your website’s performance, security, and speed. As someone who’s gone through this process, I can confidently say it’s worth the effort. Cloudflare integration, improved load times, and enhanced CDN services are just some of the benefits you’ll notice. Today, I’m walking you …

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Insights from a Shopify Agency in Melbourne

In the rapidly evolving world of eCommerce, choosing the right platform for your online store is one of the most crucial decisions you’ll make. I’ve spent years working with different platforms, helping businesses of all sizes establish and grow their online presence. Time and again, Shopify has proven itself as the go-to choice for entrepreneurs and established companies alike. As a Shopify …

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Wordpress Developer Melbourne

WordPress development Melbourne: How to choose the best developer

WordPress development for your Melbourne business WordPress development is an in demand service in Melbourne and Business owners love WordPress for it’s ease of use, familiarity and flexibility. If your staff know how to use it, and they are well trained to manage and publish content it’s a no brainer. Explore the many parts of WordPress development Melbourne businesses need …

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custom wordpress development

Custom WordPress Development: Make it affordable

Custom development provides unique, bespoke solutions for each business ensuring optimal performance, security, and a seamless user experience. Custom development is needed when the features and functions you want do not exist ‘out of the box’ – that is built into WordPress core, or something you can extend with plugins. Reasons to employ Custom WordPress Development Custom WordPress development can …

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How to track button clicks in google tag manager

Most clients only have basic analytics setup on their website. Basic analytics tracking shows us: Time spent on page Bounce rate Organic traffic Paid traffic Referral traffic sources eg Facebook or Linked in And this data is very important, I don’t want to discount that. But it’s doesn’t give us the granular kind of information that can help us refine …

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What to Look for in a Web Design Agency in Melbourne

When embarking on the journey to find the perfect web design agency in Melbourne, the task can seem overwhelming. With countless options available, each promising to deliver top-tier results, it’s crucial to know exactly what to look for to ensure that your website not only looks great but also performs well. In this article, I’ll share my experience and knowledge …

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