Frequently Asked Questions
How does the 30 day trial period work?
The 30 day trial period is a subscription plan via PayPal. When you sign up your card will be charged straight away, but if you are unhappy with the service at the end of the 30 days you can request a refund through Alpha Omega Digital or through PayPal.
Are results guaranteed on the 30 day trial?
Results in marketing, especially in the first month are unpredictable. Whilst we strive to give every client results, realistic expectations must be met. It is more likely you will get an immediate result from the PPC or Paid social campaign. Email marketing is highly beneficial, and if you are doing a sale based campaign you are likely to get sales straight away, but for a branding campaign it definitely takes time. The 30 day trial is a guarantee of our service and not results.
How do I get a refund if I’m not happy with the service after 30 days?
To apply for the refund all you need to do is contact me, or submit a request through PayPal and you will be refunded no questions asked. If you do choose to get a refund after the first 30 days, you cannot not sign up to this service again. The offer is valid once for every business, ever. That includes other businesses you may own, or other managers/directors signing up to a new trial under the same business name.
How does the web maintenance plan work?
First, I make a copy of your site to a staging domain, and then update your WordPress software and plugins. This ensures that your site doesn’t crash when performing updates, which can happen especially if updates have not been done in a while. If your WordPress version is really old then I will also update your version of PHP in your hosting C panel. After this is done and your site has been duplicated on my staging environment, I will do 2 x CSS changes (style changes) and 2 PHP changes (functions changes.) Once you have approved the changes, I will migrate the site with the changes made to your live domain.
What email marketing software do you recommend?
I use Active Campaign, and am an agency partner. This means I can see and manage your email marketing campaigns from within my dashboard. They have many wonderful automations, and ways to segment audiences based on user actions -eg. has opened this email, receives that email, or hasn’t opened this email, then no follow up email. This allows for a personalised, user experience and results in higher client engagement less people unsubscribing.
How does your PPC campaign work?
First, I run your domain through ubersuggest. This will show me exactly organic what keywords you are ranking for, what low cost paid keywords present the most opportunity, as well as your competitor websites and what keywords they are ranking for. Everything is transparent these days if you know where to look. Based on this data, I then export the keywords via a CSV file, and then use those keywords for your google adwords campaign. I usually do enhanced campaigns over max mid or automated campaigns as they have minimal wastage and we bid on the cheaper keywords only, which give you more clicks and more leads.
How does your paid social campaign work?
Paid social starts also with running your domain through ubersuggest and seeing your organic and paid keywords, plus your demographics. Based on this information, I would then design your Facebook/Twitter/Instagram campaign with the right keywords and audience in mind, and start the campaign. Paid social campaigns work best with a rally hot offer, or if your goal is to build traffic we would offer something valuable for free and use that offer to build your email funnel. The more leads we get into your email funnel over time, the higher the chance we have of converting those prospects into customers. Paid social is also really the only way to build your social channels these days. You don’t have to spend alot, but some budget should be allocated to social media marketing.
Do you work with Shopify?
I have a website built in Bootstrap, can you edit it for me?
Yes, absolutely, Bootstrap is a CSS framework and it built on HTML/CSS/JS and I am completely comfortable editing your website for you. Going forward, if you wanted to edit the website yourself, I would suggest converting it to WordPress.
I am not computer savvy and I have no idea what you’re talking about.
I wrote this as an FAQ, because its a comment I get alot. That is fine, Just tell me your business goals and what you would like to achieve and I can implement that for you. I will try and explain things in a way that you can understand, and not feel overwhelmed.
My WordPress site does not have E Commerce. Can you make it E Commerce friendly?
Yes, I can add Woocommerce for you, and with your direction, setup your products or services to sell straight from your website. With Woocommerce you can sell physical or digital products (such as e books) or services, and you can set the pricing. I also recommend Woocommerce invoicing and Woocommcerce PDF’s. I can also integrate PayPal or Stripe, to process your payments.
Can you fix my WordPress issues?
Yes I can fix everything from your site being stuck in maintenance mode, white screen, critical errors etc. Actually there has never been a client with a WordPress issue I have not been able to fix. Please contact me and buy some support hours, which I sell at $150 an hour.
My website is running slow. Can you fix it?
There are many reasons why sites run slow, but the two main ones are: cheap hosting and use of page builders (such as Beaver Builder.) This is why I use Genesis, it’s performant and SEO friendly. If you don’t want to pay to redevelop your site with Genesis, we can upgrade your hosting plan- I am an agency partner of WPEngine and you can get 3 months FREE using my affiliate link. I can also minify your CSS/JS files, optimise your images, and run your DNS through a proxy server like Cloudflare.