Moran Power Solutions had been boosting posts and doing catch all Facebook ads without a specific offer or strategy. 

I set up 3 offers in the same campaign and used Meta’s campaign budget optimisation to ensure the ad spend was funneled into the best performing ads. 

2 of the offers took off and generate lots of leads, and one offer tanked. Which is ok, because we tested it out and the way the campaign was setup I didn’t waste any money on the offer that tanked. 

This is why offers have to be testes thoroughly and quickly, so we are spending on ads that perform well. 

Meta and google ads are key drivers of traffic and sales, it’s about knowing how to use these channels.