If you’re a plumber looking to run google ads, I’ll offer you a free month trial.

Let’s talk about google ads for plumbers. Most plumbers feel they don’t really have a chance to compete against those bigger companies. And that’s actually just not true, guys. You can, and will, compete against those bigger companies even with a small budget. So yes, google ads works extremely well for plumbers.

So you can see that they’re probably spending about $800 a month-ish. We can see here what keywords they’re going for.

Up here we can see their average metrics. They have 525 clicks just since the start of this month.

7.92K impressions, an average cost per click of $1.49, and a total cost of $700.81. For this client, I’ve set up call tracking because I found that the conversion tracking wasn’t working as well as we’d hoped.

This is what call tracking looks like. We’ve got the company and the tracking number.

Each of these phone numbers is set up for a different ad, so you’ve got Campaign 1, Campaign 2, Campaign 3, each with a different phone number.

As you can see, each number redirects to the main phone number, which I’ve blurred out.

This setup means I know exactly who’s calling and where they’re calling from each month.

Last week, this is what I wanted to point out. They had three real leads, but it’s actually more than that.

There were five calls in just the last week. This gives us that transparency we’re looking for.

And it also gives you the opportunity to call these people back. You might get missed calls and wonder, is this a telemarketer? Is it a call from my website? A call from my GMB listing? You have no idea without tracking.

This part that I’ve blurred out is actually their name. When I give you this log and say, “Hey, this person clicked on this ad,” you can see exactly what they clicked on. Then you know they’re interested in that specific offer, and you can call them back to chat.

With clients we’ve started doing this with, on average, out of every ten people you call back after missed calls, about two will convert, which is really good.

The third opportunity here is re-engaging these people with marketing. We’re going to do an SMS blast every month with a new offer.

For example, if you’re a plumber, think about mass-marketable offers that appeal to many people.

It can’t be an emergency service like blocked drains. I’d recommend something like heat pump hot water systems or water filtration systems.

These are popular, mass-market offers you can re-engage people with.

So, the point of Google Ads is this: maybe you’ve already run Google Ads, or maybe you have an agency managing them, but you’re just not 100% sure where the calls are coming from.

When people ask that question, they’re really questioning the value. They’re saying, “I’m paying for this service—not just the cost to Google, but the service itself.”

They want to know if it’s worth the investment. Are these ads really working?

At the end of the day, you should know who’s calling from your ads versus who’s calling from your website.

That’s valuable information to have. Re-engaging these leads immediately gives us another 20% in conversions, pushing our ads even harder for that extra reach.

This is how I run Google Ads for trades.

I’ve achieved great results with plumbing, heating and cooling, electrical, pest control—different categories.

If you’re interested in Google Ads, you’ve clicked on my page and found my offer. Congratulations.

I’d love to chat with you about how we can provide the service you’re seeking.

So please click the contact form below, and let’s talk.