Author: Jane James

Understanding Google Ads: Performance Max, Search, Display, and Google Reviews Campaigns

As a business owner or marketer, navigating the world of Google Ads can feel like a daunting task. With so many options available, each with its own strengths and nuances, it’s easy to feel overwhelmed. That’s why I decided to break down the differences between the main types of campaigns—Performance Max, Search, Display, and Google Reviews—and explore how to choose …

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The shift from google to Chat GPT: What it means for SEO

Introduction When was the last time you “Googled” something? For years, Google has been synonymous with online searches, so much so that it became a verb in our daily vocabulary. Whether we needed a quick recipe, a tutorial on how to fix a leaky faucet, or in-depth research for a work project, Google was our go-to. But something’s changing, and …

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Understanding how Shopify payment processing works

As a small business owner, understanding the payment process on Shopify is crucial. When customers check out, they can pay using any method activated in your Shopify admin’s Payment providers section. Shopify supports various payment methods: Credit Card Payments: Enable Shopify Payments or a third-party provider for credit card transactions. Alternative Online Payments: Activate options such as PayPal, Meta Pay, …

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How to setup google tag manager for your Shopify Store

Let’s dive into setting up GTM on your Shopify store. Remember to check the bottom section where we’ll utilize data layers, GTM tags, and triggers to enhance your setup, enabling conversion tracking through Google Tag Manager. Step 1: Acquire Your GTM Container Code First things first, let’s grab your GTM container code. If you haven’t got an account yet, follow …

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Using Chat GPT for Wordpress development

How Chat GPT can speed up WordPress development

You’ve probably never thought of using Chat GPT for WordPress development, but there are good reasons to try it. ChatGPT is a powerful language model developed by OpenAI that has the ability to generate human-like text responses based on the input it receives. It is one of the most advanced artificial intelligence systems that can be used for a wide …

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google ads for heating and cooling

Google ads for heating and cooling

https://alphaomegadigital.com.au/wp-content/uploads/2024/10/Air-Con-Campaign-Insights-1.mp4 If you’d like a month FREE trial of google ads for your heating and cooling business, listen up. I just want to run you through a cooling campaign that’s been running for a number of years and explain a bit about the campaign set up and how it’s working for this client. Been running this campaign since the first …

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