Author: Jane James

Insights from a Shopify Agency in Melbourne

In the rapidly evolving world of eCommerce, choosing the right platform for your online store is one of the most crucial decisions you’ll make. I’ve spent years working with different platforms, helping businesses of all sizes establish and grow their online presence. Time and again, Shopify has proven itself as the go-to choice for entrepreneurs and established companies alike. As a Shopify …

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Wordpress Developer Melbourne

WordPress development Melbourne: How to choose the best developer

WordPress development for your Melbourne business WordPress development is an in demand service in Melbourne and Business owners love WordPress for it’s ease of use, familiarity and flexibility. If your staff know how to use it, and they are well trained to manage and publish content it’s a no brainer. Explore the many parts of WordPress development Melbourne businesses need …

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custom wordpress development

Custom WordPress Development: Make it affordable

Custom development provides unique, bespoke solutions for each business ensuring optimal performance, security, and a seamless user experience. Custom development is needed when the features and functions you want do not exist ‘out of the box’ – that is built into WordPress core, or something you can extend with plugins. Reasons to employ Custom WordPress Development Custom WordPress development can …

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How to track button clicks in google tag manager

Most clients only have basic analytics setup on their website. Basic analytics tracking shows us: Time spent on page Bounce rate Organic traffic Paid traffic Referral traffic sources eg Facebook or Linked in And this data is very important, I don’t want to discount that. But it’s doesn’t give us the granular kind of information that can help us refine …

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Understanding Google Ads: Performance Max, Search, Display, and Google Reviews Campaigns

As a business owner or marketer, navigating the world of Google Ads can feel like a daunting task. With so many options available, each with its own strengths and nuances, it’s easy to feel overwhelmed. That’s why I decided to break down the differences between the main types of campaigns—Performance Max, Search, Display, and Google Reviews—and explore how to choose …

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The shift from google to Chat GPT: What it means for SEO

Introduction When was the last time you “Googled” something? For years, Google has been synonymous with online searches, so much so that it became a verb in our daily vocabulary. Whether we needed a quick recipe, a tutorial on how to fix a leaky faucet, or in-depth research for a work project, Google was our go-to. But something’s changing, and …

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Understanding how Shopify payment processing works

As a small business owner, understanding the payment process on Shopify is crucial. When customers check out, they can pay using any method activated in your Shopify admin’s Payment providers section. Shopify supports various payment methods: Credit Card Payments: Enable Shopify Payments or a third-party provider for credit card transactions. Alternative Online Payments: Activate options such as PayPal, Meta Pay, …

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How to setup google tag manager for your Shopify Store

Let’s dive into setting up GTM on your Shopify store. Remember to check the bottom section where we’ll utilize data layers, GTM tags, and triggers to enhance your setup, enabling conversion tracking through Google Tag Manager. Step 1: Acquire Your GTM Container Code First things first, let’s grab your GTM container code. If you haven’t got an account yet, follow …

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