As we enter the internet of things, people these days are spending 66 to 100 hours a month online and Australian businesses are spending more money than ever on digital marketing: in 2017 we spent 3.43 billion advertising online, and in 2019 we spent a whopping 9.4 billion, which is significantly higher than the previous forecast of 4.97 billion for 2019. Together, we’ll make sure you are allocating your spend correctly, and getting the most bang for your buck. It all starts with what content you are offering online, and how appealing that content is to your intended audience. Digital marketing also provides a something traditional media does not – transparency. You will know exactly how many people were reached for every campaign, post and email.
At our first meeting we will uncover your business needs, and how many of them can be addressed for the budget you can allocate. You will advise me on what needs you believe are pertinent to your business, and I will advise you on needs you have that you may not be aware of. This includes keyword research, content strategy, SEO, site health and site speed improvements.
The first thing I do is add your current website to my dashboard in Ubersuggest and this give me the following:
- Your website traffic
- Organic keywords you are ranking for
- Your website competitors
- Paid keyword ideas
- Competitor organic keywords
- Competitor paid keywords
- Organic keywords you aren’t ranking for but could
- Keyword competitive ranking analysis easy/hard
- Content ideas based on industry and keywords
- Content keywords you should be targeting
- Content Ideas based on trends
- SEO site audits
- SEO critical errors
- SEO site health
Based on the improvements available to your business in the research stage, I will compile a plan that encompasses all facets of marketing that can help your business and provide you with a quote. The strategies outlined will be listed in terms of priority, and you may choose to green light all of them or some of them depending on your time and budget allowances. Ultimately it’s your business, and you are in control of this decision; all I do here is show you where you can improve your ranking and site traffic.
Once you’ve given the green light, I will being implementing the strategies we have agreed upon, and provide you updates throughout the month as the campaign continues. You will receive a report at the end of the month outlining the money spend vs the reach, engagement and sales acquired.
At end of month we will discuss the marketing strategies and assess them based on your campaign performance, site traffic and ad spend. Pending results, we will discuss the best options going forward and what tweaks can be made to ensure continued success.