Digital marketing for tradies

Objective To develop and implement effective, results-driven marketing campaigns for trades businesses to generate a steady, reliable stream of high-quality leads. These campaigns should emphasize targeted, data-driven strategies that maximize ad spend efficiency, optimize lead generation, and align with the unique needs and goals of each business. Key Steps 1. Target Specific Suburbs for Enhanced Reach and ConversionBroad geographic targeting may …

Continue Reading

Understanding Google Ads: Performance Max, Search, Display, and Google Reviews Campaigns

As a business owner or marketer, navigating the world of Google Ads can feel like a daunting task. With so many options available, each with its own strengths and nuances, it’s easy to feel overwhelmed. That’s why I decided to break down the differences between the main types of campaigns—Performance Max, Search, Display, and Google Reviews—and explore how to choose …

Continue Reading
google ads for heating and cooling

Google ads for heating and cooling

https://alphaomegadigital.com.au/wp-content/uploads/2024/10/Air-Con-Campaign-Insights-1.mp4 If you’d like a month FREE trial of google ads for your heating and cooling business, listen up. I just want to run you through a cooling campaign that’s been running for a number of years and explain a bit about the campaign set up and how it’s working for this client. Been running this campaign since the first …

Continue Reading