If you're running an eCommerce business, I’ve found that advertising on Google Ads is one of the most direct ways to get your products in front of people who are actively looking for them. It’s a pay-per-click (PPC) system, which from my experience, means you only pay when someone is interested enough to actually click … Read more
Welcome! If you're running an Australian e-commerce store on Shopify or WordPress, then you've definitely seen them: the product images and prices that dominate the top of a Google search. These are Google Shopping ads, and from my experience as the head of a marketing agency in Melbourne, they are one of the most powerful … Read more
Before you even think about writing an ad or picking a keyword, let's talk about what actually makes a Google Ads campaign work. From my experience as a digital marketing agency in Melbourne, I’ve seen countless eCommerce businesses dive in headfirst, burn through their budget in a week, and walk away convinced "Google Ads doesn't … Read more