agency selection

Nonprofit Digital Marketing Agency: How to Choose One

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A charity’s board asks why donations haven’t risen after a burst of Facebook activity. The team can show reach, clicks and a busy calendar, but can’t say which campaign led to completed gifts, whether mobile visitors abandoned the form, or who owns the donor data. That’s not a social media problem. It’s a measurement and … Read more

Choosing a Nonprofit Marketing Agency in Melbourne

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A nonprofit executive in Melbourne can spend a week weighing the same difficult trade-off: ask an already stretched team to run another campaign, or bring in outside help and explain the cost to the board. The right decision isn’t automatically to hire an agency. It’s to identify what’s preventing the organisation from reaching its goals, … Read more